Areas of expertise

Marketing Highways is a consulting company in Marketing Operations and Communications

Marketing operations performance

Marketing Highways consults on the 2 key aspects of Marketing Operations:

The ROMI (return on marketing investment) generated by any company will depend on the performance of the Marketing function in these two key areas.

Marketing Highways will undertake audits and studies to identify areas of potential improvement, define measurement systems and dashboards, reengineer Marketing Supply Chain processes, recommend technology, and help carry out change management initiatives to accompany its clients in the achievement of objectives

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The efficiency of Cross media communications

Marketing Highways consults on the management of marketing content as well as the streamlining of communication activities and the costs of distributing content, whether it be  via print media or a digital media.

Marketing Highways accompanies its clients in the reengineering of processes, and the deployment of technology solutions (digital asset management, community management systems, publishing platforms etc…) in order to reach concrete results: reduction in production costs, capitalization on rich content, adherence with Corporate graphic guidelines, team productivity, accelerated time to market, improved performance of contact points etc..

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