In brief

Marketing Highways’ mission

Marketing Highwaysmission is to provide consultancy services in Marketing Operations with the aim of helping clients increase the performance and efficiency of offline & online campaign deployments.

Marketing Highways’ areas of expertise

Marketing Highways works on two critical areas that drive Marketing Operations efficiency & effectiveness:

An enterprise’s ROMI (return on marketing investment) depends on the performance of each of these factors.

Cross media efficiency

Marketing Highways helps clients improve the management of content, the streamlining of communications and the associated costs of distribution of content both through digital channels and on paper.

Marketing Highways accompanies clients in the reengineering of processes and the introduction of technology to achieve concrete results : reduction in production costs for all types of media, capitalisation and reuse of rich content, adherence to corporate identity and graphics guidelines, increased team productivity, and improved performance of communication investments across consumer contact points.

Marketing Highways Services

In the course of consulting for clients, Marketing Highways can undertake different types of assignments:

Some Marketing Highways references

Marketing Operations: But International, Bouygues Telecom, BNP, Renault, Casino…
Communication: Veolia, Caisses des Dépôts, Natixis, IFG,…