Intervention au salon T2M


Conference at the « Salon T2M » trade show

Marketing Highways and its client BUT made a presentation at the SalonT2M (Time to Market) show at the Porte de Versailles on the following topic :

“How to improve the efficiency of the Marketing Supply Chain in order to optimise Time to Market and ROI.”

Description: In the current economic climate Marketing oganisations must improve both productivity and responsiveness to maximise their contribution to Company performance. Find out more on this conference :

Breakfast meeting : Efficiency and the measurement of performance of Off & Online Marketing campaigns

Under the aegis of the Chief Marketing Officer Council (CMO), Marketing Highways and  Aprimo hosted a breakfast conference on the theme of :

Efficiency and the measurement of performance in the deployment of Off & Online Marketing campaigns.

Agenda :
  • Marketing Highways : What are the challenges and opportunities for Companies to  improve their Marketing performance?
  • Aprimo :  Managing Campaigns for maximum efficiency.
  • TNS-Sofres : The management and optimization of a 360° communication strategy.Chloé Defours,  Digital Development Director, will present CPO, an approach that enables the optimized allocation of resources to different customer contact points depending on the objectives, targets, budget, and ROI of marketing actions.
  •  Case study BUT International : How But enhanced the efficiency  of its campaign deployments in order to capture direct and indirect  business benefits. Jean-François Greco, Director of Communications, will share his experience of organisational transformation, process reengineering and the introduction of technology, which led to:
    •  Increased productivity enabling more off & online campaigns to be run.
    • The more rapid deployment of campaigns.
    •  Improved returns and performance from promotional campaigns.