References & Experience

By industry sector

  • Industry : Renault…
  • Services & Agencies : Veolia, Wagon Lits, IFG, IPR, Gutenberg Networks …
  • Banking & finance : BNP, Natixis, Caisse des Dépôts …
  • Telecommunications : Bouygues Telecom …
  • Retail: Casino, Conforama, Intermarché, 3 Suisses, BUT, GrandVision (Générale d’Optique, GrandOptical), La Compagnie du Lit, …

Audit & consultancy projects

  • Renault : Adaptation and localisation of brochures and marketing materials for international markets : audit & RFQ.
  • Veolia : Publishing solution for magazines & brochures for French & international markets : Audit,  RFQ and solution implementation.
  • Gutenberg Networks (DDB) : Process design and reengineering , technology deployment.
  • Casino : Catalogue and flyer production: audit and training of teams in new processes.
  • But : Production of multichannel marketing materials: audit & implementation.
  • Bouygues Telecom : Audit of the production  processes for marketing materials and technology recommendations to support new processes leading to improved time to market and reduced costs.
  • 3 Suisses : Optimisation of campaigns & marketing materials : Recommendations for catalog production & multimedia extensions.

Focus on projects

But
BUT

  • Audit of campaign production processes (covering, marketing & communications functions, purchasing& outside suppliers).  Analysis vs. benchmark processes.  Identification & quantification of potential gains. (Time to market, costs, team performance, ROI)
  • Implementation of recommendations: RFQ management, outsourcing of processes,   process reengineering,  project management of the deployment of collaborative technology,  reorganisation of teams.
  • Client benefits:  30 % cost reduction, 35% reduction in the time-to-market,  28% increase in the number of promotional campaigns rolled-out each year, improved capacity to develop multichannel campaigns (web, email, mobile).

Casino
Casino

  • Audit of catalog production processes and comparison vs. benchmark.
  • Reengineering of processes.
  • Deployment of new processes and introduction of collaborative production technology.
  • Training of marketing & purchasing teams.
  • Client benefits: cost reduction of 2 M€per year,  accelerated time to market by 4 weeks.

Veolia
Veolia

  • Carried out a complete study of the processes and organisation for the production of internal & external communications documents for Veolia.
  • Wrote the technical specifications document for a collaborative publishing platform.
  • Managed the RFQ process.

Project managed the technology implementation:

  • Defined project profiles that would benefit from using technology technology
  • Implemented a change management initiative to accompany the introduction of technology & new processes.

Implementation of Technology Solutions

  • Abbott Laboratories: Collaborative publishing & cross-media tools.
  • Renault : Collaborative publishing solution.
  • Veolia Environnement : Publishing platform for magazines, & brochures for France & international operations.  Design and implementation of a Portal to streamline the work of Communications teams.
  • IPR : Portal for the ordering and personalisation of marketing materials for retail networks.
  • La Compagnie du Lit : Portal for the ordering and personalisation of marketing materials
  • Casino, Intermarché, Conforama : Automated publishing tools and Product Information Management (PIM) system for the creation of catalogs & flyers.
  • Carlson Wagons Lits : Digital Asset Management system.
  • Others:  Marketing Resource Management (MRM) solutions for BNP, Bouygues Télécom, But.