En savoir plus sur le Chief Marketing Officer Council

Marketing Highways est membre du Chief Marketing Officer council et en anime la branche française. Le CMO council a pour vocation de créer un réseau d’échange d’expériences et de connaissances entre ses membres issus de plusieurs continents et tous en charge de direction marketing. Des rencontres sont organisées autour de sujets d’actualité marketing, des études et livres blanc sont édités suite à des enquêtes menées au niveau internationnal par le CMO council.

Pour devenir membre, vous pouvez soumettre votre candidature en cliquant sur ce lien: www.cmocouncil.org/registration.php

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Présentation détallée du CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council’s 6,000 members control more than $200 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 20,000 global executives in nearly 100 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council’s strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), LoyaltyLeaders.org, Marketing Supply Chain Institute, Customer Experience Board, Market Sense-Ability Center, Digital Marketing Performance Institute, GeoBranding Center, the Forum to Advance the Mobile Experience (FAME), and the cause-directed research initiative, Pause to Support a Cause. More information on the CMO Council is available at www.cmocouncil.org.